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Ecommerce
Softwares and Services
The
available array of ecommerce software and services has grown exponentially
over the last few years, in response to the massive increase in demand
for these products.
Shopping
Cart Softwares - Server Installed
Shopping cart software provides
the basic on-site capabilities necessary to allowing your visitors
the opportunity to make a purchase. Features vary from package to
package, with prices that range accordingly. The software itself
will need to be installed on your dedicated or hosted server in order
to operate. This process, as well as install and fine tuning of the
security parameters associated with online credit card use require
some technical expertise. Ensuring the software's compatibility with
your server's operating system is also an essential consideration.
Shopping Cart Softwares
- Hosted Services
These providers offer developer
friendly shopping cart softwares that allow for installation on-site
by non-technical operators. The catalogue, or product pages are stored
on the service provider's servers, meaning there is no server installation
necessary on the part of the site builder. Many of these services
provide simple cut and paste links to drop into your property pages,
once you have entered your product data on their servers. These packages
are often developed with merchant accounts included, or established
partnerships in place intended to simplify the application and approval
process. Pricing on this type of package can vary significantly,
depending upon the number of features involved. As such, care should
be taken to ensure you are paying only for the services you require
before finalizing any agreement.
Merchant Account Only
Providers
These services offer the
merchant an opportunity to utilize pre- established merchant accounts
in exchange for either a straight monthly fee, or per transaction
fees on top of the fees charged by the credit card companies. For
the online entrepreneur without an existing merchant account relative
to a brick and mortar operation, these services can simplify access
to credit card acceptance. Achieving bank approval of internet-only
merchant accounts can be a challenging, and costly experience, a
scenario which spawned these types of services.
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