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Affiliate programs provide the developing online business a potential for exponential traffic, directed to your site via operators in all areas of expertise. The creation of traffic is a daunting, and at times potentially expensive proposition for the newcomer to the market. Competition is fierce, and the cost effective acquisition of customers can be the most challenging aspect of achieving success.

By developing an affiliate program, you create an immediate interest in other online entrepreneurs to promote your site, and products at their property. Unlike most advertising propositions, there is little up front cost involved. Instead, an agreement is reached to share any revenues generated from that property with its owners. Generally, the only direct cost associated with setup is an account deposit with the party managing your program for you.

There are a variety of services available to assist you in the implementation of an affiliate offering on your site. Software packages are available to allow the developer to incorporate the affiliate program onto their own servers, which then requires the site owner manage it as well.

The alternative is online services that provide back to front management of the program on your behalf, including affiliate signup, tracking, and payment. The benefits associated with this system are a considerably lighter workload, as well as exposure of your program to all visitors at their central directory. This can be of strong value in making your program effective, and profitable, in a relatively short timeframe.

When developing a program, there are a few key items to keep in mind, to ensure its popularity and profitability. The first step should be to comparison shop other programs selling products or services similar to your own. What are they offering their affiliates? Is it pay per click, a straight fee, or a % of sales? What % are they paying? Are there incentives based on overall volume? What other steps do they take to promote webmaster interest in prominently placing their links?

The next step is choosing your provider, should you choose to go with an online service. Many providers offer comparitive options, but the more popular have obviously developed a wider circle of site designers who refer to their programs when updating their property. The key in selection is, as always, sufficient research. Online has put together a sampling of providers below, to assist you in finding a program appropriate to your online business, and success:

Affiliate Shop
No software to be installed; just cut and paste a few lines of HTML code on your site to get your program up and running. Some of the features include pay per click, pay per sale, accept or reject affiliates who wish to join and much more. New $19.95 startup fee for 14 days. Following that, remainder of flat charge for set up of $395, then you'll have to pay a monthly fee of $45.
BeFree
Befree.com, also operating as Reporting.net, provides customized affiliate program development to its clientelle, in addition to other promotion opportunities. Generally a provider to some of the largest online businesses, setup of a program through BeFree is priced based upon the package negotiated.
Commission Junction
The largest online affiliate network, with 1000's of listed programs, Commission Junction provides the online entrepreneur the opportunity to effectively promote their site and products. Costs associated with setup include a one time fee of $1295 US, transaction fees that vary according to sales, with a minimum monthly payment of $250 US. CJ.com also requires that a minimum account balance of $500 be maintained at all times.
Clickbank.com
Anyone who sells information online can easily set up an affiliate program with Clickbank. Each of your affiliates will need to have a Clickbank account, so they can be set up with a special link for tracking their sales. They accept the payment for you by credit card and you'll be charged a percentage of each sale. Simple and easy. Clickbank accounts cost $49.95 for you to accept credit cards through them then $1.00 plus 7.5% of each sale made.
clickXchange.com
Extend your market reach and increase your site revenue by building your own custom network of clickXchange affiliates. Choose from click, lead, sale, %sale, impressions, & a rare verified e-mail acquisition program! Offering two levels of signup for the advertiser, a standard account is FREE, with a payment arrangement of 30% of any affiliate payouts going directly to clickXchange.com. As an advertiser, you are required to maintain a minimum of $250 in an escrow account for potential affiliate payouts, as well as a minimum $50 per month payment to clickXchange for their services. The premier program offers a substantial level of promotion for your affiliate program, as well as its regular featuring within clickXchange.com newsletters, etc.
Clixgalore
A budget friendly option, ClixGalore will setup an affiliate program for your business for as little as $75 US for their bronze package. Other packages range in price according to the level of service required. ClixGalore's ability to offer an affordable entry into affiliate marketing has seen their popularity quickly grow.

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