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The very nature of the internet
is "now". Those who are conversant with its technologies
have high expectations of the web, requiring that it be fast, that
it be organized, and that their topic of interest be accessible immediately.
Visitors to your site who
have attended as part of their quest for information will view your
wares, giving due consideration to a potential purchase, either today,
or in the near future. In order to achieve the best impression possible,
the information they seek must be accessible in a format that is
of value to the visitor. Tuck it away in a corner that cannot be
found, and the user is left merely frustrated, and may never return.
Autoresponders provide value
in the information trade. Potential customers can utilize these tools
to request an automated email response regarding the topic of specific
interest to them. Of obvious value to the visitor, the entrepreneurial
mind must also take into account that in offering this tool, you
are placing the information on the users personal computer, attached
to your site signature and address. In doing so, one creates improved
potential for an additional visit, and possible sale.
Autoresponders are also
a strong service tool. Potential clients visiting your site may be
wavering on a purchase, and could decide that they would prefer additional
information first, via a regularly published newsletter, for example.
Upon submission of their email address, there is often a significant
delay until the next edition is released. This lag can mean the difference
between a purchase at your site, or one made at a more responsive
competitor's.
Through use of an autoresponder,
the sign-up at your site can be immediately, and automatically followed
up with a carefully constructed email, which may consist of both
a note of welcome, and further definition of your product line. Such
attention to detail can make a significant difference in the overall
profit potential of your online business.
Many web hosting companies
now incorporate an autoresponder package with your hosting service.
Unfortunately, some of these offered services are limited to a specific
number of responders. In the event that you find your needs exceed
the standard offering, or should your hosting organization not currently
provide this service, the following feature additional free packages
to help facilitate responsive, and potentially profitable information
trade:
| ListChannel.com |
| ListChannel
provides a host of mail related services, including mailing list
management and hosting, and sequential autoresponder provision,
for online courses involving the delivery of multiple emails at
specific intervals. |
| Sendfree.com |
| Sendfree.com
offers unlimited autoresponders for use by all members. The angle
here is that it is also an ad exchange program - for every two
ads you include on a message sent from your autoresponder, they
will feature your ad once in another's mail response. Sendfree's
ad exchange program can also be utilized with your hosting provider's
autoresponder system. |
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