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List Your
Property with a Shopping Portal
featured
shopping portal providers >>>
Online malls have been prevalent
on the internet since the launch of ecommerce. There exist the invariable
variety of venues, ranging from "free listing" shopping
directories, to pay for placement properties whose charges can vary
significantly based upon the type of service you select.
For organizations whose
sole purpose is retail, such environments, if selected carefully,
offer an opportunity to place your product line in the sightlines
of a large number of internet savvy, ecommerce ready shoppers. The
best online shopping portals provide a wealth of buying traffic that
can truly advance your operation's potential.
In selecting a mall or portal
listing, take care to do in depth research into the benefits of placement
with that organization. Ask sufficient questions regarding traffic,
both in general, and to areas of specific interest to your product
line. Consider contacting existing mall merchants to inquire regarding
their experience with a listing in that location. Take care to select
a non-competitor, as a company in a similar line to yourself may
choose to offer an inaccurate review simply to lower the risk of
competition.
One note of caution - there
do exist a number of mall properties offering purported benefit to
their listed clientelle, who do not deliver sufficient numbers to
warrant the initial listing expense. Fortunately, these organizations
are in the minority, as many online shopping portals work diligently
to provide their merchants with sufficient traffic to sustain their
companies, and make their listing expenses worthwhile. Their very
survival depends upon it!
Additional opportunities
outside of the standard mall listings include search portal shopping
areas, such as Yahoo shopping. These services offer a simple fee-based
store building package, and will also, for a % cut of your company's
sales, give your individual products a keyword based listing in Yahoo
Shopping.
Most shopping at Yahoo is
completed via a product search tool that will bring up your products,
and your competitor's, when queried on a specific keyword. These
portals can generate a substantial amount of exposure for your products,
presuming an existing market, and competetive pricing on your part.
Yahoo in particular will not charge your company the % fee until
monthly sales of $5000 are achieved.
Many of today's
most popular portal sites maintain their own shopping specific areas,
with listing potential for your company. Some offer very few listings,
with pricing that is reflective, while others have opened up to merchants
of all shapes and sizes, creating a potentially affordable option
for the newcomer to the always expanding ecommerce marketplace.
Shopping
Portal Examples
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