Pay Per
Click Search Engines
most
popular pay per click engines >>>
the
complete pay per click search engine listing >>>
In
response to a market overwhelmed by competition in the area of search
engine placement, pay per click, or pay per placement engines have
quickly risen through the ranks, and are now one of the strongest
means for the internet newcomer to deliver targeted, instant traffic
to their online business, at a reasonable price.
The
success of sites like GoTo.com (now Overture), whose bidded listings
are now displayed on many of the largest internet portals, has resulted
in an industry of rapid growth, featuring a wide range of options
and bidding levels. Many of the up and coming pay per clicks offer
bids as low as .01 per click, some as low as .001 per click!
Some
things to keep in mind when firing up an account with a pay per click
search engine include:
You Get What
You Pay For
As is true with
many internet marketing ventures, cost is generally directly related
to results. Although bidding prices can range considerably from pay
per click to pay per click, it is almost always a virtue of differing
traffic levels at the different sites. A specific keyword bid that
brings you an average of 60 visitors a day from Overture.com
could bring a mere 2 per day if registered at one of the new pay
per click providers.
How Many
Bids is Too Many?
We have yet
to come across a pay per click search engine that does not recommend
a large number of keywords for the best traffic generating results.
Keep in mind that at pay per clicks, traffic equals expense. If you
are budgeting for marketing exposure over a period of time, you need
to control your spending to extend over that period of time. The
key here is cautious experimentation. Try bidding on only a few keywords
at a time, measuring your results, and defining with each change
whether or not you are comfortable, or able, to make further investments.
Where Do
I Begin?
Online for Success
has assembled a database of pay per click search engines for your
convenience. Below you will find some of the most popular pay per
clicks listed. You may also review a more comprehensive list here.
The
Most Popular Pay Per Clicks:
   |
| Overture |
|
The undisputed
king of pay per click engines. Top Overture (formerly GoTo) listings
are currently fed out to some of the largest internet portal sites,
including Yahoo, AltaVista, AOL, Excite, and many more. Overture
currently commands a minimum keyword bid of .05, as well as a
minimum monthly expenditure of $20.00.
Overture
features a well organized set of tools for the webmaster, including
a "popular
search term" tool that can serve many useful purposes
throughout the site development process.
|
 |
| Findwhat.com |
| Terms
at Findwhat are slightly less expensive than at Overture. A minimum
$25. deposit is required to get started. Similar to Overture, Findwhat
reviews all keyword bids for relevance to the click-through address
given, prior to activation. |
 |
| Sprinks.com |
| Sprinks.com
is different than the standard pay per clicks, as its results are
fed directly into the About.com network of sites. About boasts
a Top 5 internet destination rating, and is said to generate over
500,000 searches daily. A minimum $100 deposit is required. |
 |
| ePilot.com
|
| ePilot.com
continues to develop its role within the pay-per-click search engine
market. Most of their bid prices are 50% lower than Overture and
their 'Search Distribution Network' provides advertisers with an
additional 200 million more searches per month on over 70 premier
search partners including NetZero, DogPile, and InfoSpace. The
minimum deposit is $25, and account setup is quick and easy. |
  |
| Bay9.com |
|
A relative
newcomer, Bay9 boasts a strong traffic base with a reasonable
level of keyword bids. Bay9 is a rounded product, promoting their
search terms via a variety of access points, including standard
search pages and feeds, auction oriented projects, and sweepstakes
based advertising.
more
listings >>>
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