Banner
Advertising and Exchange
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banner exchanges and networks >>>
In
recent years, banner advertising has experienced a plunge in popularity.
The reasons for this shift in advertising interest was simple - banner
advertising was not delivering on its initial promise to draw hoards
of traffic, and the costs then associated did not reflect the true
value of the medium.
This
is not to say that banner advertising has gone the way of the dinosaur.
Certainly, there are other means that have proven to be more effective,
with higher pricing that reflects that value, but banner advertising
continues to offer an opportunity to introduce and brand your product
within your target market. It's ongoing prevalence in the marketplace
is a clear indicator of its potential. The key to the creation of
a successful and reasonable campaign is to ensure that the expenditure
involved reflects the actual bottom line impact the advertising will
have.
When
reviewing a potential banner ad campaign, be it through an advertising
network, or within a site complimentary to your line, take care to
assess the package thoroughly, breaking down costs to an expected
price per delivered visitor. This can be accomplished by utilizing
a conversion rate from impressions to visits of about .5%. Some campaigns
can deliver returns as high as 1%, but in assessment of a marketing
expense, it always pays to play it safe.
Once
you have determined an approximate cost per visitor, compare that
cost to achieving traffic through pay per click search engines, based
on the current bids for keywords relevant to your product and/or
service. If you find value in the offer, take care to develop a banner
that draws the attention of your market, as design can make the difference
between a profitable campaign, and yet another wasted expediture.
Banner
exchanges offer an additional opportunity for the internet business
owner to create awareness, at no cost. These common systems vary
in their offering, but generally guarantee the site owner willing
to place the banners of other operators on their site a ratio of
1:2, or one of your banners shown elsewhere in exchange for deliverying
two impressions at your property.
Though
a cost efficient manner of generating some exposure, banner exchanges
have their negative side as well. Many systems have insufficient
controls, which can result in direct competitors actually gaining
exposure on your site. As well, there is a sense among those experienced
with internet business that users of an exchange program are "small
time", which can later impact your ability to negotiate effective
partnership agreements.
As
a means of introducing you to this medium, Online has gathered samples
of banner related programs for your review. Click on a link below
to explore further:
Banner
Advertising Networks
Banner Exchange
Programs
Don't forget
to explore additional niche market site sponsorship opportunities
listed by property genre, in our Site Sponsorship Directory.
Click below to view some of the opportunities available in this growing
medium, or consider submitting your site's advertising opportunity
for the consideration of our visitors.
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