Creating a Search Engine Friendly Site site optimization services and softwares >>> You’ve given thought to your idea for some time. In the end, you’ve chosen to act upon your dreams, and began the planning process for development of your own online business presence. You have researched potential products, established your domain name, and arranged for, or completed construction of your virtual property. The site includes every feature your potential customers are looking for, is laid out in an efficient and focused manner, and is sure to convert lookers into the all-important buyer. Every conceivable aspect of design, construction, and consumer research is complete, and you are finally ready to launch your creation. Or are you? With the hard work, and financial investment relative to the building, and establishment of a quality internet property, ensuring its overall popularity on the search engines is key. Without proper planning relative to achieving quality search listings, the launch of any new enterprise can turn into an anticlimactic affair. Search engines continue to provide a potential wealth of traffic to the online entrepreneur of today – traffic that can make or break the newly launched ecommerce site. Preparing your site to deliver a top ranking search result for specific, targeted keyword(s) is imperative to a lower cost of operation, and a stronger business model. There are a number of varieties of search engines out there today, each requiring a different approach in achieving a meaningful ranking. The three most common today are: True Search Engines These database sites scour the internet based upon both submitted recommendations, and links to new sites found through existing ones, adding properties that meet preset requirements, and categorizing them for future use. The largest example of this type of search engine is Google, the largest internet database anywhere. Directory Based Search Engines These portals attempt to provide greater usability and site quality to their visitors by manually reviewing every site submission before including the property in the search results seen by their users. Yahoo is the largest current example of a directory based search engine, with thousands of manually reviewed sites. Many directory operators now charge a fee for submission, to cover the expense associated with the manual review process. Pay Per Placement Search Engines These providers have taken a previously frustrating site owner experience, and turned it into a hugely successful enterprise. With the growth of the internet market, submission turnaround time was becoming increasingly slow, a strong negative to the site owner requiring traffic today, not six months from today. The pay per clicks delivered the ability for the newcomer to the market to immediately achieve top ranking on some of the internet’s most travelled sites, through successful keyword bidding. The most popular of these services is GoTo.com, whose top bidded listings are given priority placement on many of the large scale portals, including AOL, MSN, and AltaVista. Achieving a popular, traffic generating listing within both the true and directory based engines is no simple task. The rules applied either mathematically, or manually in the case of the directories, are complex, and consistently changing. The constant shifts in requirements are applied regularly in an attempt to better filter out abusers of the system, whose sites offer little in the way of true content or quality. This reality has made the required effort on the part of the honest operator far greater than ever before. Utilizing tools to measure your site’s potential for success within these different environments is an imperative to assuring that you are both successfully listed, and achieving strong search result based traffic numbers as quickly as possible. With the increased demand for this type of specific and carefully measured targeting within one’s site design, there has been a signficant increase in the number of service offerings in this area. The nature of these offerings vary from operations that charge a monthly fee to manage your site’s search engine preparation, and monthly submission, with guaranteed results for specific keywords, to softwares that analyze your site construction based upon the same algorhythyms utilized by the engines themselves to assess overall potential. In the end, the product you select will depend largely upon the ability of your target market’s search potential to deliver large volumes of traffic if proper placement is achieved. If, however, your market is so niche that you feel the number of searches relative to be too low to justify the expense associated, you may choose to prepare your site on your own, utilizing some of the tools offered by Online for Success. This approach can be far more efficient, and effective, for the internet business owner who wishes to establish their listings within a non-competetive market, or one who simply cannot afford the costs associated with pay for service offerings. Would you like to use this article on your site, or have it emailed to you? Related Subjects: Preparing your site for directory submission – Yahoo! Preparing your site for spider based search engine submission Site optimization software & services – more than just keywords top of search engine help page
Category: Search Engines
Keyword Optimization Software and Services Directory – Improve Your Search Engine Ranking
Search Engine Optimization Software and Services featured site optimization services >>> In today’s increasingly competetive search engine environment, many creative and entrepreneurial spirits have directed their energies towards the development of both software and services designed to lessen the workload relative to achieving quality, traffic generating listings on the busiest search engines. As in the selection of any software package, or pay per service arrangement, research into the applicability of that package to your specific needs and financial capabilities is essential. There are any number of opportunities available for improved rankings, ranging from those that require a concerted effort on the part of the property designer, to those that are entirely managed by an outside source. Naturally, the costs associated with all of these services can vary significantly based upon the level of involvement you require from that service, which can seriously impact the ability of any business to survive its launch phase. In selecting a search engine optimization software or service, one must also give due consideration to the level of experience and success that organization has achieved in the past. In researching a product of potential value, maintain a keen eye for product references and testimonials, contacting businesses that have utilized the service and/or software in the past. Examples of the software and services of this type, available in today’s marketplace include: Search Engine Optimization Services These services offer a range of options relative to achieving improved rankings within the most popular engines. Many will play a role in not only the submission of the property, but in the preparation of your site for that submission as well. This can include overall keyword selection, measurements within your property, and optimization of each page based on the keyword targets chosen. There is generally a startup, and monthly fee associated with this process, as submissions and ranking adjustments will continue for a specified period following the initial application. Some services will offer guaranteed top ten placements, with customer payment then based on a fee per top ten search term or phrase achieved. Some examples of services in this genre include: SearchEnginePosition.com Top-10.com Search Engine Optimization Softwares There are a variety of software packages on the market today that aim to improve overall ranking on a variety of search engine types. Their abilities range from complete site keyword evaluation and reporting, to submission capabilities that guarantee not to exceed engine terms of submission, as well as the development of doorway pages, and other techniques that are used as gray area means of achieving better rankings. Without question, one of the strongest packages available today is WebPosition Gold. This software enables the newcomer to do a complete analysis of keyword strength throughout their site, comparitive analysis with current top ranking sites, guideline based submissions, and ranking analysis once listed. For your free download of this software package, visit the link below, or compare the features with the other packages noted. Webposition Gold Search Engine Commander Related Subjects: Search engine submission tools Pay per click search engine directory top of search engine optimization page
Submission Tips for Search Engine Directories – Your Site on Yahoo, Looksmart, and Open Directory, or DMOZ
Preparing Your Site for Directory Submission site optimization softwares and services directory >>> Successful submission of your site to major internet directories, such as Yahoo, Looksmart, or the Open Directory, require a specialized approach, significantly different from that necessary to success with the standard spider based search engines. The evaluation of your site by these properties will be done manually, via either paid or volunteer editors, who are charged with the responsibility for ensuring that only sites of the highest quality achieve listings in each of the directories. In this circumstance, overall site quality, in the areas of presentation, content originality, speed of download, and general navigational ease will present themselves as primary in ensuring that a listing is achieved. Rankings within that environment, once listed, will rely strongly upon only a few basic areas, including given title, description, and the category of listing. As many of these areas are entirely managed by the editor responsible for your selected category, ensuring basic site appeal and value can strongly impact their willingness to use your suggested title, and/or description, thus ensuring a high ranking. The following outline the basics of ensuring an appealing site prior to submitting: Rule #1 – Create Appeal A site that is clearly put together quickly, and unprofessionally, does little to interest an editor who spends his or her day reviewing all manner of properties, including the very best. Take the time to develop your site properly, or utilize a skilled designer if you have not the time, or the interest to do so on your own. As noted elsewhere at Online for Success, keep the navigation intuitive, the pages quick to download, and the content well organized. All of these factors serve to assist in achieving an editor’s approval. Rule #2 – Don’t Jump Too Quickly Before submitting your site, ensure that all aspects of its construction are complete. There is little that will turn an editor’s eye elsewhere more quickly than a site with non-functioning links, or "under construction" graphics. If the property is not at a state of perfection, save the submission until you achieve it, as to submit early will surely result in the denial of your listing request, and potential difficulty with re-submitting down the road. Rule #3 – Follow Their Rules Each directory property has their own terms of submission, which is generally incorporated into their submission page(s). Take the time to read and understand these rules, as a failure to do so can result in either non-inclusion, or at worst, permanent banning of your property from the directory involved. Once your site is fully complete, and of absolute value to the editor, and visitors it will achieve, it is imperative to understand the impacts of your submitted title, and description, as well as the category you select for the listing request. All directories follow a similar process, though the actualities of how listed sites are ranked during a search remain largely unknown. The most important factors to consider when preparing your submission to Yahoo, Looksmart, or the Open Directory include: Site Title The title associated with your site is often dictated by the given name of your business. In most cases, directory terms of submission will inform submitters that all business sites must use their given name for listing. This is to help avoid scenarios where all ranking-aware site operators suggest names that begin with "A", or "123". As listings are generally alphabetical in the directory area, these issues can have a strong impact on traffic from that location. It is also best to avoid listings that merely note your URL, such as onlineforsuccess.com . The combined format of this title would result in an inability of the search function to discern the keywords within that title, reducing the opportunity for search related success. Obviously, an important feature of your title is these incorporated keywords, which can often be dictated at the moment you select your domain name. Keeping this factor in mind early can be of substantial import at this juncture. Site Description As noted earlier, the final site description is always the decision of the editor involved in the evaluation process. It is imperative to recommend a description that will be effective, based upon standard keyword strategies, and satisfactory to the editor’s intent to provide only an accurate outline of your site’s content. Incorporate carefully placed keywords that relate entirely to your site’s content, in as appealing, and efficient a manner as possible. Avoid suggestions that are mainly hype, as they do little to impress the area editor, and can result in a description entirely generated by them, which may miss the mark you were aiming for entirely. Take the time to review other site descriptions in your category of interest, following their example to determine what the appropriate number of words, and keyword selections are effective for them. Do a search to see which sites rank highest, and determine the most potent mix of keywords and category to achieve that type of ranking for your internet property. Due care taken pre-submission will ensure a positive impact on your business via the traffic, and thus sales, that can stem from a solid directory listing on sites such as Yahoo, Looksmart, and the Open Directory. Research thoroughly, implement carefully, and then prepare for your own version of online success. Would you like to use this article on your site, or have it emailed to you? Related Subjects: Site optimization software & services – more than just keywords Preparing your site for spider based search engine submission Analyze your site traffic – softwares and services directory Webposition Gold – free trial of the #1 search engine tool back to top