Category: Internet Marketing

List Your Property with a Shopping Portal featured shopping portal providers >>> Online malls have been prevalent on the internet since the launch of ecommerce. There exist the invariable variety of venues, ranging from "free listing" shopping directories, to pay for placement properties whose charges can vary significantly based upon the type of service you select. For organizations whose sole purpose is retail, such environments, if selected carefully, offer an opportunity to place your product line in the sightlines of a large number of internet savvy, ecommerce ready shoppers. The best online shopping portals provide a wealth of buying traffic that can truly advance your operation’s potential. In selecting a mall or portal listing, take care to do in depth research into the benefits of placement with that organization. Ask sufficient questions regarding traffic, both in general, and to areas of specific interest to your product line. Consider contacting existing mall merchants to inquire regarding their experience with a listing in that location. Take care to select a non-competitor, as a company in a similar line to yourself may choose to offer an inaccurate review simply to lower the risk of competition. One note of caution – there do exist a number of mall properties offering purported benefit to their listed clientelle, who do not deliver sufficient numbers to warrant the initial listing expense. Fortunately, these organizations are in the minority, as many online shopping portals work diligently to provide their merchants with sufficient traffic to sustain their companies, and make their listing expenses worthwhile. Their very survival depends upon it! Additional opportunities outside of the standard mall listings include search portal shopping areas, such as Yahoo shopping. These services offer a simple fee-based store building package, and will also, for a % cut of your company’s sales, give your individual products a keyword based listing in Yahoo Shopping. Most shopping at Yahoo is completed via a product search tool that will bring up your products, and your competitor’s, when queried on a specific keyword. These portals can generate a substantial amount of exposure for your products, presuming an existing market, and competetive pricing on your part. Yahoo in particular will not charge your company the % fee until monthly sales of $5000 are achieved. Many of today’s most popular portal sites maintain their own shopping specific areas, with listing potential for your company. Some offer very few listings, with pricing that is reflective, while others have opened up to merchants of all shapes and sizes, creating a potentially affordable option for the newcomer to the always expanding ecommerce marketplace. Shopping Portal Examples Buy.com Mall.com Dealtime.com Yahoo Shopping ChoiceWorld.com MaxManager.com   Related Subjects: Internet Marketing – Award Site Submission Online’s Affordable Site Sponsorship Directory     back to top

Internet Marketing – Promotion Of Your Business the complete web site promotion directory >>> The development and implementation of a successful marketing plan for your newly launched internet business is key to its overall potential for success. In the world of ecommerce, competition is fierce, and growing stronger with each passing day. Virtually every aspect of your organization’s planning – site design, development, service and product offerings, pricing, market selection – will be carefully watched, and potentially incorporated by entrepreneurial minds searching for additional opportunities. How do you stay ahead of the pack, ensuring your operations staying power? With a well organized array of consistently improving products, services, and marketing components. The keys to successfully created brand awareness on the web are innumberable. In today’s ecommerce world, fiscal responsibility and control are an imperative, an experience taught by the dot com failures of recent years. The days of exhorbitant spending on web based advertising, without relative gains in the overall profit margin are long gone, though the opportunities to spend magnificent sums of money on an infinite variety of marketing approaches are not. Preparing an effective, and targeted internet marketing strategy requires a number of elements. Knowledge of your target group. Awareness of available mediums for communicating to that market, be it via the internet, or otherwise. And the final imperative – a keen insight into what it is that motivates that market, grabs their immediate attention, and brings them over the line, from looker to buyer. Commonly, online operations utilize in-house creativity to develop a successful methodology of communication. They understand their market through and through, and via that knowledge have created an outstanding message to brand and define their company within that marketplace. The question that most often arises within those groups new to the internet economy is where to go from there. Selection of the avenue of most potential value to your company type requires a significant amount of research. There are any number of marketing related offers, suggested mechanisms of delivery, and promises of substantial traffic increases throughout the web. Many of these techniques are successful. Some were once effective, but have lost their shine. Others are up and comers, sure to strongly impact in the near future. All require research to ensure a practical and profitable fit for your organization before any agreement is reached. For any new business, web based or otherwise, the marketing budget is a substantial consideration. Fail to create product awareness, and your organization suffers from the needle in the haystack syndrome. Too substantial a commitment financially, and you may lose funding before the profit factor can catch up. Take the time to carefully establish your overall budget for web site marketing, explore each of the options within those parameters, then review each of those providers in detail, requesting any information not clearly defined at the outset. Only when fully comfortable with the potential for successful enhancement of your business’ bottom line should you proceed. Care of this nature is sure to ensure efficient traffic delivery, increasing sales of your product or service, and enhancing your internet property’s ability to achieve its own online success. Would you like to use this article on your site, or have it emailed to you?   Related Subjects: Web site promotion – Online’s complete resource directory Internet marketing service – Press releases Internet marketing strategy – Email marketing       top of the internet marketing strategy page

Internet Marketing and Print Advertising In the early years of internet commerce, marketing and corporate branding for internet business were managed almost exclusively via online media. Banner advertisements at major properties were the "must have" of the day, with a presumption that to visually appeal to those already traversing the net was sufficient to creation of a sustaining customer base. In the end, the banner advertisement began to tire, as the high speed travellers of the web developed an immunity to their lure, due in part to the overexposures dealt to them through the initial years. Though continuing to this day as an effective branding tool, traffic generation was no longer most efficiently managed through the careful placement of a few image based links. As the advertising executives of the brick and mortar world began to make the crossover to corporate ecommerce, the use of standard media by this industry began to show signs of substantial growth. In the end, some of the strongest internet companies began to create their own market, literally generating a previously unheard of level of interest in the web, with the aim of drawing the newly converted to their properties, and products. In today’s increasingly competetive marketplace, the utilization of standard media tools continue to show that same level of growth. Many of today’s television, radio, and print media campaigns relate to partially, or entirely web based organizations. It is now relatively commonplace for existing companies to assemble large scale media blitzes to announce the launch of their new presence on the web. And with a dedicated viewer, listener, or reader base, whose own affiliation with the internet is growing, these well thought out campaigns are impressively successful. Utilizing print media as a marketing avenue for your new internet business can prove to be one of the most efficient advertising investments that your organization will make. That is, of course, presuming the ad to be well targeted, and effective at drawing that market once it has been exposed. When considering placing your property in print, their are many considerations. Who? What? Where? When? The why is relatively obvious. Selecting a publication can require a significant amount of research, as pricing and level of exposure can vary considerably. Companies with a limited budget for this form of advertising would be well advised to carefully explore all their options. This is not to say that a fixed budget restricts you to ads in the local paper – explore your market for affordable trade, or regional publications, within, or outside your area of residence. As a business on the web, your scope is potentially international, which both expands your available market, and your advertising platforms. Some examples of print publications for consideration include: coffee shop tabloids neighborhood papers trade publications local newspapers national newspapers, classifieds international publications, classifieds yellow page directories catalogue publications magazines Select your avenue of communication with care, and with an eye to the needs of your potential customers. Analyze the response levels achieved, consistently improving your ad message to draw the interest of your market. And remember that in print advertising, it is rarely a first glance that garners you a visit, more often the fifth or sixth exposure that gets them there. Print advertising is a long term investment, that if made selectively can have a significant, positive impact on your online success. Would you like to use this article on your site, or have it emailed to you? Related Subjects: Internet Marketing – Promotional Merchandise Internet Marketing – Listing at a Shopping Portal     top of print advertising for internet business page