Email Marketing on the Internet featured list rental providers >>> Email based advertising has taken the internet ecommerce world by storm. Currently considered one of the best available investments in web based promotion, email ads have proven themselves to be both affordable, with a strong return on investment potential. Utilizing email as a marketing tool can involve a wide variety of methodologies, goals, and results. Covering the gambit of advertising intent, email promotions are used to introduce new properties and products, acquire new customers, refresh relations with previous purchasers, announce contests, and in general, develop positive relationships with markets of all shapes and sizes. Email List Rental Email based advertising presents a level of flexibility that is hard to match in other environments. Many available lists are well targeted, with a known demographic, and click through rate. This allows the savvy marketer to carefully research, locate, and sell to a group with a known interest in their products or service. Arranging a company specific mailing to a specific market via a rented list can be an expensive proposition, but done correctly can quickly and efficiently create awareness of your new online property, and sales of your product. Many list managers also provide opportunities to buy ad space within a topical mailing, a means of reducing costs associated by sharing in the expense with other advertisers. Some examples of list providers commonly utilized today include: PostmasterDirect.com Focalex.com DirectMarketing-Online.com Responsys.com Ezine Advertising An increasingly popular form of email based advertising is the purchase of ad space within one or more of the thousands of regularly distributed ezines on the market. These ezines can have subscriber bases running into the hundreds of thousands, and a well placed, market specific text ad can draw a strong click through rate to your property, and products. The ezines are generally subject oriented, creating a simple means of targeting a group with a natural interest in your product line. This form of advertising can often provide the budget minded entrepreneur an affordable opportunity to create awareness of their web property. Many ezines even offer free ads to subscribers, as an incentive to grow their readership, allowing for pay for inclusion ad rates down the road. Online has assembled the following resources relative to this area: Online’s Ezine Directory A Word on Spamming In your day to business on the web, you will no doubt come into contact with offers to dole out your product or service to millions of hungry buyers for very small fees. These offers are prevalent across the internet today, and can be very tempting to the new online business struggling to raise traffic numbers, and sales. Beware. Known as spamming, these types of mailing lists have been gathered through online harvesting of addresses, as well as other techniques, which will result in the majority of your emails going to individuals who have not requested them. Not only is this action illegal, but it does considerable damage to the online business attempting to establish a reputation for legitimacy. Always verify the collection techniques utilized by any mailing list rental agency, to ensure that your company is presented positively, enabling the development of a relationship of respect with potential clientelle. Related Subjects: Establish Your Own Mailing List Online’s Ezine Advertising Directory top of email marketing strategy guide